Press Release
NOVEMBER 10th, 2008
FOR IMMEDIATE RELEASE
|
CONTACT: TIM O’CONNOR
PHONE:561-355-3576
Janiece Davis,
Tobacco Coord.
561-681-2524 X133 |
WEST
PALM BEACH, FL – The
researcher and developer of
a safer nicotine substitute
in cigarettes while working
at Phillip Morris will speak
to students at Palm Beach
Lakes Community High School
and Santaluces Community
High School on November 11
and 12.
Victor J. DeNoble, Ph.D. was recruited to develop a safer
cigarette in the 80’s.
DeNoble studied the effects
of nicotine on the brain and
developed a nicotine
substitute that did not have
negative effects on the
heart. Phillip Morris
terminated him fearing his
research proved that
nicotine was addictive
contrary to company
messaging. In 1994 Congress
released DeNoble from his
confidentiality agreement
with Phillip Morris and he
was able to be the first
“Whistle Blower” that began
tearing down the secrecy
wall surrounding the tobacco
industry.
The talks are being
sponsored by the Palm Beach
County Health Department’s
Tobacco Prevention Program
in preparation for the Great
American Smoke Out on
November 20. www.pbchd.com,
561-681-2524
Note:
DeNoble will be available
for interviews and questions
at both schools.
Lecture times are as
follows:
November 11, 2008 – Palm
Beach Lakes Community High
School
-
Session 1: 10:15 am –
11:15 am
-
Session 2: 11:20 am –
12:10 pm
-
Session 3: 1:00 pm –
2:00 pm
November 12, 2008 –
Santaluces Community High
School
-
Session 1: 7:45 am –
9:00 am
-
Session 2: 9:15 am –
10:23 am
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