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TOBACCO “WHISTLE BLOWER” TO TALK AT HIGH SCHOOLS
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Press Release   
NOVEMBER 10th, 2008
FOR IMMEDIATE RELEASE
CONTACT: TIM O’CONNOR
PHONE:561-355-3576
Janiece Davis, Tobacco Coord. 561-681-2524 X133


    WEST PALM BEACH, FL – The researcher and developer of a safer nicotine substitute in cigarettes while working at Phillip Morris will speak to students at Palm Beach Lakes Community High School and Santaluces Community High School on November 11 and 12.

    Victor J. DeNoble, Ph.D. was recruited to develop a safer cigarette in the 80’s. DeNoble studied the effects of nicotine on the brain and developed a nicotine substitute that did not have negative effects on the heart. Phillip Morris terminated him fearing his research proved that nicotine was addictive contrary to company messaging. In 1994 Congress released DeNoble from his confidentiality agreement with Phillip Morris and he was able to be the first “Whistle Blower” that began tearing down the secrecy wall surrounding the tobacco industry.

The talks are being sponsored by the Palm Beach County Health Department’s Tobacco Prevention Program in preparation for the Great American Smoke Out on November 20. www.pbchd.com, 561-681-2524
 

    Note: DeNoble will be available for interviews and questions at both schools.
Lecture times are as follows:


November 11, 2008 – Palm Beach Lakes Community High School

  • Session 1: 10:15 am – 11:15 am
  • Session 2: 11:20 am – 12:10 pm
  • Session 3: 1:00 pm – 2:00 pm

November 12, 2008 – Santaluces Community High School

  • Session 1: 7:45 am – 9:00 am
  • Session 2: 9:15 am – 10:23 am   

 

<< Back to Press

For more information, reporters may contact:
Public Relations,  Tim O’Connor
email: feedback
Phone: (561) 355-3576 
FAX:    (561) 355-3038
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